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FEB 28, 2017 @ 04:11PM
The World's Most Reputable Companies In 2017
Karsten Strauss , FORBES STAFF
For the second year in a row, Rolex has topped the list of the most reputable companies on the planet. The Swiss watchmaker’s retention of the top position comes on the back of strong scores in various categories but most remarkably in the perception of its performance, and products and services.
The ranking, which highlights the top 100 most reputable companies based on feedback collected from some 170,000 respondents familiar with them, is compiled annually by The Reputation Institute (RI), a reputation management consulting firm based in Boston that launched in 1997. Since its founding the firm has offered corporate clients strategies and insights into how they might gauge and improve their reputation among customers in various markets.
RI records companies’ scores using its proprietary RepTrak Pulse measurement system, tracking company perception in seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performance. This latest ranking is based on surveys collected in Q1. See above for a slideshow of the top 15 and scroll to the end of this post for the full list of 100.
For the second year in a row, Rolex is perceived as the most reputable company on earth. (image credit: Photographer: Michael Nagle/Bloomberg)
Why does perception matter to global companies? According to RI, reputation drives business. The higher the score a firm receives, the more likely its products are to be purchased or recommended. Respondents also said they would be more likely to say positive things about or even work for a given firm.
Rolex’s result this year marks the first time a top-ranked company has recorded an overall excellent score, or a score of over 80 points (Rolex scored 80.38). Respondents perceive the Geneva-based firm as having high-quality products that it stands behind that meet customers’ needs. Respondents also see the company as being well-organized and profitable.
Other top performers in this year’s ranking include Lego, which jumped up to second place from the sixth position last year. Aside from being a well-known, internationally operating toy company with one foot in play and another in education, the firm has in recent years ventured out to produce films based on its wares. That sojourn into entertainment has driven the perception that it is a cutting edge digital player. It performed strongest in the products and services category this year, ending with an overall RepTrak Pulse score of 79.46.
In the third spot we find The Walt Disney Company, down one place from last year. The entertainment firm made the biggest impression on respondents’ perceptions in the performance category, showing that people believe the company to be profitable. It received an overall score of 79.19.
Some of the biggest movers on this year’s list include ABInBev, the world’s largest beer company with brands like Budweiser, Corona and Becks. The company jumped 4.5 points and landed at 72nd place. Bosch climbed 4.4 points and broke into the top-10, nestled in sixth place, right behind Google.
The two farthest-fallers, point-wise, are Samsung and Daimler. Samsung’s dip, which landed it in 70th place, is due in no small measure to the fallout from its Galaxy Note 7 crisis—a mobile phone with a tendency to explode. It could have been worse for Samsung had it not accrued so much goodwill among consumers in prior years.
Daimler’s star dimmed thanks to an investigation into its emissions certification process. In the auto industry in general, several non-luxury brands saw an increase in scores. Toyota, Honda, Ford, Renault, GM and even VW – climbing back from its emissions scandal – showed improvements over last year. Luxury brands Daimler and BMW group fell a few points. BMW’s brand carries with it the perception of great products and innovation. But that’s not everything, says Stephen Hahn-Griffiths, RI’s managing director in North America. “It’s a brand that has relied on innovation and performance, but is fast coming to the realization that focusing on corporate social responsibility is equally if not more important.”
But performance, products, proper corporate governance and citizenship are only part of the battle to changing the public’s perception. The other part of the equation is communicating those high-points. RI found that companies at the top of the list, in general, tend to understand this. Rolex, Lego and Disney all place emphasis on expressing what they stand for and touting, in one way or another, their virtues. All prioritize communication, all provide information on their activities and all seem to welcome discussions about what they’re up to.
And why shouldn’t they? How they are perceived depends on it. And business, in large measure, depends on perception.
Rank Company RepTrak Pulse Score
1 Rolex 80.38
2 LEGO Group 79.46
3 The Walt Disney Company 79.19
4 Canon 78.28
5 Google 78.22
6 Bosch 78.13
7 Sony 77.74
8 Intel 77.74
9 Rolls-Royce Aerospace 77.66
10 Adidas 77.27
11 Microsoft 77.12
12 BMW Group 76.93
13 Michelin 76.75
14 Levi Strauss & Co. 76.70
15 Nike, Inc. 75.74
16 Nintendo 75.72
17 Ferrero 75.45
18 Amazon.com 75.33
19 IBM 75.29
20 Apple 74.94
21 Philips Electronics 74.94
22 3M 74.82
23 Barilla 74.74
24 Cisco Systems 74.72
25 Colgate-Palmolive 74.64
26 Visa 74.54
27 Daimler 74.52
28 Giorgio Armani 74.44
29 Goodyear 74.40
30 Bridgestone 74.12
31 Mastercard 74.12
32 Pirelli 74.11
33 Caterpillar 74.06
34 Toyota 73.98
35 Panasonic 73.88
36 HP Inc. 73.73
37 The Estée Lauder Companies 73.71
38 Danone 73.54
39 BBC 73.50
40 Netflix 73.35
41 Whirlpool 73.30
42 Emirates 73.29
43 Hugo Boss 73.27
44 Johnson & Johnson 73.27
45 Ralph Lauren Corporation 73.20
46 L'Oréal 73.18
47 Siemens 73.14
48 Honda Motor 73.13
49 Boeing 73.02
50 Hilton Worldwide 73.00
51 Airbus 72.96
52 The Kraft Heinz Company 72.90
53 DHL 72.85
54 Nestlé 72.63
55 FedEx 72.59
56 British Airways 72.59
57 Kellogg's 72.48
58 IKEA Group 72.46
59 Heineken 72.41
60 Fujifilm 72.32
61 Procter & Gamble 72.30
62 Hershey Company 72.28
63 LG Corporation 72.05
64 Oracle 71.90
65 SAP 71.86
66 Campbell Soup Company 71.86
67 Xerox 71.67
68 Dell 71.60
69 Ford 71.42
70 Samsung Electronics 70.98
71 General Electric 70.98
72 Anheuser-Busch InBev 70.90
73 Electrolux 70.87
74 Unilever 70.84
75 Toshiba 70.74
76 Nokia 70.71
77 Air France-KLM 70.63
78 Virgin Group 70.62
79 UPS 70.61
80 Nissan Motor 69.95
81 Hitachi 69.95
82 The Coca-Cola Company 69.53
83 eBay 69.30
84 Bacardi 69.22
85 PSA Peugeot-Citroën 69.15
86 LinkedIn 68.82
87 Groupe Renault 68.71
88 Sharp 68.65
89 American Express 68.36
90 Fujitsu 68.14
91 Ericsson 67.99
92 Zara 67.76
93 PepsiCo 67.71
94 ING 67.46
95 Starbucks Coffee Company 67.36
96 General Motors 67.28
97 Delta Air Lines 67.11
98 FCA (Fiat Chrysler Automobiles) 66.58
99 Hyundai 66.12
100 Volkswagen 64.73
(Artikel overgenomen van: www.forbes.com/sites/karstenstrauss/2017/02/28/the-worlds-most-reputable-companies-in-2017/)
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Ex-Rolexverslaafde - Xs4all is ermee gestopt, waarmee mijn foto's ook allemaal foetsie zijn. Tja. |  Attachment: 960x0.jpg |
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